Poll: Small Business Owners Manage Their Own Social Media Accounts – Feb. 2017

By Heather Harmon, Manta Marketing Manager - February 6, 2017

Do you use social media marketing to promote your business?

Yes 59.56%
No 40.44%

Do you use social media marketing to promote your business?


How much time do you spend on social media marketing every week?

3-5 hours 28.52%
0-1 hour 27.82%
1-2 hours 22.89%
10-plus hours 20.77%


Who manages your social media accounts?

Me, the small business owner 84.13%
Outside agency or consultant 6.75%
Non-marketing employee 5.95%
Full-time marketing employee 3.17%

Who manages your social media accounts?


What are your social media marketing goals?

Build awareness about my business 68%
Drive traffic to my company website 65%
Generate sales leads 61%
Get feedback from customers 43%
Collect email addresses for email marketing 27%

What are your social media marketing goals?

Poll methodology: From 2/3/17 to 2/6/17, Manta surveyed 596 small business owners via onsite poll. The margin of error is +/- 4.01 percentage points with a 95% confidence.