Most small businesses have limited resources, budget and expertise to incorporate SEO into their strategy, so this is where the help of a few free tools comes into play. By using them, you’ll better understand your competition, your SEO strengths and weaknesses, and your market opportunity.
Google Speed Test: Quickly understand where your website’s speed stands against similar sites and receive a list of optimizations to help make improvements.
Google Webmaster Tools: Extract useful information about your website, traffic and technical errors that may impact your SEO potential.
SEMRush: Review competitor analysis data around both organic and paid marketing.
KeywordIO: Uncover what your audience is typing into search engines and find the best keywords for your content.
ScreamingFrog: Export your site’s raw files and easily review your meta tags (title, description and keywords) along with your content structure.
With a few good tools, you can keep your website in tip-top shape to play nicely with search engines and make sure that customers can find you.
To learn more about SEM, read the complete Manta guide, “Google AdWords for Small Business: 21 Ways to Use Paid Search to Grow Sales.”
Ben Burns, Manta’s director of customer acquisition and email, builds and manages strategy, systems, relationships, analyses and day-to-day efforts to maximize the acquisition of top-performing players.