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I spent between 17 and 30 just exploring life and industries. Then I spent 5 years in HVAC before getting my MBA and starting freelance marketing. The last 10 years I have focused on getting clients results. Most content in the entrepreneurship space is recycled advice dressed up in new formatting. Mine is different because it’s grounded in data, in experience, and in a genuine obsession with getting it right. Two Million Strangers Trust Me Somewhere right now, someone is reading one of my...

I spent between 17 and 30 just exploring life and industries. Then I spent 5 years in HVAC before getting my MBA and starting freelance marketing. The last 10 years I have focused on getting clients results. Most content in the entrepreneurship space is recycled advice dressed up in new formatting. Mine is different because it’s grounded in data, in experience, and in a genuine obsession with getting it right. Two Million Strangers Trust Me Somewhere right now, someone is reading one of my articles and making a real decision. They don’t know my name. They don’t know about the HVAC years, or the photography business, or the 3,800 hours of research. They just know that what they’re reading makes sense, that it feels like advice from someone who’s actually been there. That trust, built one article at a time, is the most valuable thing I have created. I did the homework so you don’t have to. The long way around, it turns out, was the right way all along.