Analytics Mates is an AI-powered analytics company that turns GA4 data into clear insights using The Helm, helping growth-focused teams make smarter decisions and take action faster.

Analytics Mates is a Chicago based company building AI-powered tools to help organizations make better decisions with their data. Our core product, The Helm, is an AI agent built on top of Google Analytics 4. It analyzes performance data, explains trends in plain language, identifies tracking and measurement issues, and recommends where teams should focus next. Instead of static dashboards or raw metrics, The Helm provides guided insight designed to reduce confusion and increase confidence. Anal...

Analytics Mates is a Chicago based company building AI-powered tools to help organizations make better decisions with their data. Our core product, The Helm, is an AI agent built on top of Google Analytics 4. It analyzes performance data, explains trends in plain language, identifies tracking and measurement issues, and recommends where teams should focus next. Instead of static dashboards or raw metrics, The Helm provides guided insight designed to reduce confusion and increase confidence. Analytics Mates was founded by a team with over a decade of hands-on analytics experience supporting eCommerce, SaaS, healthcare, and enterprise brands. That practitioner background shapes everything we build — from how insights are prioritized to how recommendations are framed. The platform reflects real-world analytics workflows, not theoretical models.