Discover bold, high-quality fragrances & home scents inspired by culture, confidence, and self-expression. Shop Así perfumes & home scents made to match your vibe—every day, every moment.

At Así, we believe great fragrance shouldn't be gatekept by luxury price tags. We create bold, high-quality perfumes and home scents inspired by the designer fragrances you already love, made accessible to anyone who wants to express themselves through scent. Every Así fragrance is crafted with premium ingredients and the same attention to detail you'd expect from a luxury house, without the luxury markup. Our scents are inspired by culture, confidence, and self-expression, and they're built for...

At Así, we believe great fragrance shouldn't be gatekept by luxury price tags. We create bold, high-quality perfumes and home scents inspired by the designer fragrances you already love, made accessible to anyone who wants to express themselves through scent. Every Así fragrance is crafted with premium ingredients and the same attention to detail you'd expect from a luxury house, without the luxury markup. Our scents are inspired by culture, confidence, and self-expression, and they're built for real life: the mornings you want to feel powerful, the nights you want to feel unforgettable, and every quiet moment in between. Our collection includes: Long-wearing eau de parfum sprays starting at $39 Room and home sprays for everyday ambiance A growing library of 50+ scents across woody, floral, gourmand, fresh, and oriental families What sets us apart is our commitment to formulation. Así is backed by decades of fragrance industry expertise, with in-house perfumers and a manufacturing pr