We wanted to create a product that unites two of life's greatest pleasures, and we wanted it to taste as flavorful and smooth as our favorite cocktails. The magical union of top-shelf spirits and premium ice cream is a taste experience without compromise. Whether you lean into alcohol or dessert, PROOF meets you where you are, defying lifestyles, interests, cultures, and ages. As long as you're 21 or older, it's a spoon, pint, or frozen sip of sophisticated indulgence.