Pure Earth Labs

We provide contract manufacturing, private label, and custom formulation services with clean, sustainable ingredients. At Pure Earth Labs, we are more than a manufacturer, we are a long-term product development partner. We help beauty brands launch a...

We provide contract manufacturing, private label, and custom formulation services with clean, sustainable ingredients. At Pure Earth Labs, we are more than a manufacturer, we are a long-term product development partner. We help beauty brands launch and scale natural skincare lines with clean, effective formulations and dependable production timelines. We communicate clearly, deliver consistently, and offer reliable manufacturing support for brands that value trust as much as results. The lab was founded by Ali and Shane Hatch, partners in life and in work who share a deep respect for both science and nature. Ali’s background as a marine biologist shaped her understanding of natural systems and inspired her transition into formulation. After years studying the chemistry of marine life and the impact of environmental toxins, she turned her attention to creating products that could be both safe and effective. Shane, an engineer with a mind for systems and problem-solving, brought the operational structure that would allow that science to scale. Together, they built Pure Earth Labs from the ground up.