We are a privately held company in San Diego, CA.

DataSensingLab is a technical blog for SaaS founders, engineers, and product teams who want to build smarter, more scalable software. Led by Michael Whitner, the blog explores how to harness real-time signals—from APIs and telemetry to user behavior—to create event-driven systems that stay lean, responsive, and observable. With deep dives into architecture, analytics, and product strategy, DataSensingLab bridges the gap between infrastructure and user value. Whether you're launching an MVP or fi...

DataSensingLab is a technical blog for SaaS founders, engineers, and product teams who want to build smarter, more scalable software. Led by Michael Whitner, the blog explores how to harness real-time signals—from APIs and telemetry to user behavior—to create event-driven systems that stay lean, responsive, and observable. With deep dives into architecture, analytics, and product strategy, DataSensingLab bridges the gap between infrastructure and user value. Whether you're launching an MVP or fine-tuning your platform at scale, this blog delivers practical insights for modern SaaS development.