Malikiya is a personal care brand rooted in Middle Eastern tradition, created to challenge expectations and empower self-expression. No fluff—just quality care for anyone rewriting the rules.

I never planned to start a personal care brand. It began as a random goal to make a million bucks in a video game—until I realized I was putting all that energy into something fake. That’s when I asked myself: what if I built something real? As I looked for answers, I kept returning to my upbringing. I’m the oldest son in a traditional Middle Eastern household—raised to be strong, silent, and selfless. My identity was shaped by what others needed from me, not who I actually was. Anytime I tried...

I never planned to start a personal care brand. It began as a random goal to make a million bucks in a video game—until I realized I was putting all that energy into something fake. That’s when I asked myself: what if I built something real? As I looked for answers, I kept returning to my upbringing. I’m the oldest son in a traditional Middle Eastern household—raised to be strong, silent, and selfless. My identity was shaped by what others needed from me, not who I actually was. Anytime I tried to express myself, I hit walls—cultural, societal, internal. Malikiya is my answer to that. I built this brand to break those expectations—for men, and for anyone who's tired of being boxed in. Malikiya is about owning your identity without apology. No fluff. No permission. Just effective care rooted in heritage and built for self-expression. You decide who you are. The world adjusts.