We are a privately held company in Brookfield, WI.

Luwello is a woman-owned dog gear company based in Wisconsin, creating premium-quality, travel-ready dog gear designed for everyday life with dogs. Inspired by a deep love for dogs and a commitment to longevity, Luwello donates 10% of every purchase to canine cancer research. Their gear helps dog parents enjoy more time, movement, and meaningful moments with their dogs.