Forever Rox Fine Jewelry

Forever Rox Fine Jewelry in Incline Village, Lake Tahoe — specializing in natural diamonds, rare colored gemstones, luxury watches, custom designs, in-house repairs & appraisals. Forever Rox Fine Jewelry, located in Incline Village at the heart of La...

Forever Rox Fine Jewelry in Incline Village, Lake Tahoe — specializing in natural diamonds, rare colored gemstones, luxury watches, custom designs, in-house repairs & appraisals. Forever Rox Fine Jewelry, located in Incline Village at the heart of Lake Tahoe, has been the region's top source for exceptional gems and jewelry since 1984. As a family-owned business run by John, Kai, and Rebecca Roxburgh, we treat every client like family—from the sales floor to our workshop and even our pets. We specialize in 100% natural, ethically sourced diamonds and colored gemstones (including rare sapphires from Burma/Sri Lanka, Paraiba tourmalines, rubies, emeralds, opals, alexandrite, and more), along with pre-owned luxury watches from iconic brands like Rolex, Patek Philippe, Audemars Piguet, Omega, and Cartier—offering the largest and finest selection in the Lake Tahoe area. Our master jeweler creates over 15 one-of-a-kind custom pieces each month, from engagement rings and heirloom redesigns to pendants inspired by Tahoe's crystal-blue waters in our exclusive Lake Tahoe Reflections Collection.