Digital Marketing Consultant with 20 Years of Experience

For about 20 years, I have been working in web marketing strategy. Throughout my career, I have had the opportunity to work as a freelancer, entrepreneur, and digital team leader for various digital marketing agencies. These roles have allowed me to work on corporate websites, institutional platforms, non-profits, banking groups, multinational corporations, SMEs, info-commerce, and, most importantly, e-commerce sites. My "first loves" were SEO and SEM, but generating traffic, even if it's "hig...

For about 20 years, I have been working in web marketing strategy. Throughout my career, I have had the opportunity to work as a freelancer, entrepreneur, and digital team leader for various digital marketing agencies. These roles have allowed me to work on corporate websites, institutional platforms, non-profits, banking groups, multinational corporations, SMEs, info-commerce, and, most importantly, e-commerce sites. My "first loves" were SEO and SEM, but generating traffic, even if it's "high quality," is not enough. Over the years, I have deepened my digital expertise with the goal of increasing companies' profitability through the web, particularly by leveraging conversion optimization (CRO) and marketing automation.