POV is a technology used by companies that are interested in horizontal revenue from deeply mutually beneficial relationships with customers that have high customer lifetime value. Senior leadership teams that use POV to build their target customer strategy operate more autonomously and with greater shared purpose, freeing the CEO from having to constantly manage the team. Companies where POV resonates most have a continuity based model where customer churn and NPS are important metrics: - SAS - Knowledge/Info Products - Peer to peer - Business Consulting Services Our Target Customer: - $5-15M in revenue - 20-50 employees - Empowered proto-exec team in place - Mission driven - Engaged in chasm crossing dynamics