Love it or hate it, we live in a technological age where businesses – and people alike – thrive on the world’s largest advertising platform, the World Wide Web. Billions of people from all over the world and from all walks of life are today connected in a way never even imagined just a few, short decades ago. For some, this is a real opportunity to promote their business and dominate their market and for others it is a chance to become “Insta-Famous” and gather masses of adoring fans. Either way, it is evident that social media has grown at an unprecedented rate and has fast become the metaphorical backbone of everyday life.