Zitalia began as Proworx Beauty Systems in 1994. We are manufacturers of Voluminque Paraben and Sulfate free shampoos and conditioners. We also manufacture volumizing products that add 40% more volume to hair. We created Zitalia Creme Bleach in 2011. This mild but quick acting bleach lifts the average hair three levels in 18 minutes without heat. ZItalia and Proworx are the Master Distributors for North America of Zero Ten hair color. Zero Ten is the most advanced color in the world today. It is a permanent creme color that lifts and deposits and covers gray 100% on the average hair in just 10 minutes without heat. Zero Ten leaves the hair in fantastic condition with incredible shine. Zitalia is committed to bring the best products out of Italy that provide faster processing time