1. Treat EVERY client and employee with respect, fairness, & professionalism. 2. Price EVERY client with fair & minimal margins creating & sharing a WIN/WIN scenario. 3. Provide EVERY client with rapid response to all communications 4. EVERY order is always to be handled with top priority. 5. Notify EVERY client ASAP if unavoidable delay occurs. 6. EVERY contact to Customer Service is to be given immediate priority. 7. Make EVERY effort to assist client & co-worker with any special need. 8. EVERY client or internal suggestion will receive administrative consideration. 9. EVERY employee shall perform each task to the greatest of their ability, & be responsible to offer new ideas for improving job function and efficiency. 10. Change is inevitable...change for the better.