You do not often run into wig stores with as much personality as Keswigs.com. I am a pretty big fan of Lauryn England, so I was excited for her new venture long before it even started. But the looks offered in her store just blew me away. It is nice to see a wig store made specifically with African American women in mind, and the range of options available on the site is excellent. I also like that the store includes affordable options that look just as good as some of the fancier wigs. Too many celebrities end up focusing on just the high-end market with their personal brands.