Tushar Patel opened On a Roll in downtown Madison, New Jersey in 1996 with the desire to share his passion for cooking with the local community. Starting up a gourmet deli and catering business provided him with the perfect outlet for the culinary skills he had developed while growing up in a family that emphasized home-style cooking. Tushar, with the help of On a Roll's staff, creates a unique selection of gourmet food for a dedicated clientele and is committed to maintaining the high standards he has set for himself and the dishes he serves.