Superior USC collegiate gameday and spirit wear.

Geistwear was founded in summer 2018 by two students at the University of Southern California. We believed that you deserved superior apparel that is more in-tune to our Gen-Z desires. We sold over 100 items, sold out of three different designs, hosted pop-up shops, and bolstered partnerships with student brand ambassadors since our debut season. When you wear our apparel, you wear bold, powerful imagery to represent your college. In Southern California, you can take pride in wearing carefully...

Geistwear was founded in summer 2018 by two students at the University of Southern California. We believed that you deserved superior apparel that is more in-tune to our Gen-Z desires. We sold over 100 items, sold out of three different designs, hosted pop-up shops, and bolstered partnerships with student brand ambassadors since our debut season. When you wear our apparel, you wear bold, powerful imagery to represent your college. In Southern California, you can take pride in wearing carefully selected high quality materials with enhanced softness, incredible luster, and unparalleled durability.