Reasons to Use a Jingle in Your Advertising: A Jingle is the name of your business, set to a melody. Melodies stick in peoples minds much more effectively than mere words do. Think about the free additional mileage and frequency you'd be getting from your existing advertising schedule, just from letting people hear the name of your business set to a melody! A Jingle is a memory tool. A Jingle provides a framework for your electronic media image exposure, in that it provides built in consistency in the way that your business name is presented. The implication of this is that that consistency translates into a perceived stability, reliability, and honesty. This translates to trust in your name, and trust in your business.

Welcoming and advertising service representing businesses and professionals in the Acadiana community. Visiting new movers to help them find needed services and help them become acquainted with their new hometown.

Many people believe a brand is merely an image a company uses to portray themselves to their customer. Innovative branding uses more than the typical media to reach your customer. Creating your brand is only half of innovative branding. The other half is customizing the most efficient and effective way to place your brand in the front of your customers mind. Sprite says image is "nothing". At Potenza, we disagree. Image is everything! The perception your customer has about your brand, is a major driving force for not only starting a relationship with your company, but maintaining a long lasting loyalty to your brand. Welcome to Potenza Creative. Welcome to Innovative Branding.

Congratulating new and expectant parents in the Lafayette area with a personal visit. Bringing information, gifts, and gift certificates to the new family that are helpful to the parents of newborns from local businesses nd professionals.