I'm Randi, a self-taught SEO specialist based right here in West Michigan. I've been doing SEO since 2013, after trading a tow truck dispatch desk for search rankings. No agency fluff, no jargon, just real results. I help local businesses get found on Google: plumbers, HVAC companies, storage facilities, restaurants, retail shops, and dispensaries. My focus is traffic that actually drives revenue. Real leads, real customers, real transactions. Not vanity metrics. Everything I know, I learned by doing. Eleven plus years of testing, tweaking, and figuring out what actually moves the needle for small businesses. When I'm not feeding the algorithm, I volunteer as webmaster for Second Chance Cats of West Michigan. If your business isn't showing up when neighbors search for what you do, that's fixable. Let's talk.