Founded in 1966 by second-generation Lubbock businessman Royce Newson, Allied Stone Lubbock initially began as Venetian Marble. With a new system to fabricate engineered marble, Venetian Marble became a favorite among the builders of Lubbock and West Texas. Not only countertops, but vanities, bathtubs, and showers could be created out of this new material. It soon replaced laminates as the material of choice. As demand grew, Venetian Marble continued to grow.