i had very little knowledge of jewelry but it was very interesting to me. i went to other larger chain stores and was not happy. i remembered ace and went there. john the owner and his sister and actually all the employees are fantastic. john worked with me and has the patience of a saint. if i were him i would killed me. that should tell you what kind of people they are and so very very knowledgable they are. no matter how you put it, it's worth it to go there you will walk out a happier and more informed person for dealing with them. * * * * * 5 stars. matt