Yatir Clothing is manifestation of Joi Lewis, a LA, CA native. She has always had a passion for fashion even at a young age, with her own unique style, often known as the new school version of "Punky Brewster". In October of 2008 it came to her mind to create a line that would represent her lifestyle & sense of uniqueness, she first came up with the name "Swagganometry", but then stumbled across a name that fit her vision like a glove, YATIR. The name itself sounded wonderful, but the definition sounds louder than just one word. YATIR personifies the individual that has intellect, creativity, style & class, a person who stands out from the rest, & does whatever their God given talent is with excellence.