We were up early walking the beach and then started looking for some souvenirs etc. and we ran into Surfing USA due to rain (which did not last long). I believe is was Steve and his lovely wife which assisted us and were very pleasant and gracious. The prices are fair and if you play your cards right you can even make a few deals and come out with some wonderful cloths and souvenirs. We completely understand the service industry and false business smiles etc. but these are genuine people and I wish them all the best and we will see them again in 2012. (David & Colleen, Toronto, Canada)