Custom fitting of golf clubs has been around for many years. Custom fitting in the past has dealt with selecting club length, club lie and grip size by specific measurements. The most important component, the Shaft stiffness, was selected by trial and error or more recently by club head speed. Even though players may have the same club head speed they don���t have the same club release or swing timing. FitChip�� which employs a computer chip and accelerometer records the acceleration pattern from which it can derive club release and the critical swing timing parameters. Using this information FitChip�� selects the shaft that will return the club to straight and square at ball impact. This insures the greatest combination of distance and accuracy