American Outdoors

We Lure, You Hunt In 1996, Sam Collora harvested what is known as The Collora Buck. The buck was the highest-scoring typical ever harvested with a bow. The rest is history. In 1987, Judi Collora purchased a whitetail fawn for her husband Sam to use a...

We Lure, You Hunt In 1996, Sam Collora harvested what is known as The Collora Buck. The buck was the highest-scoring typical ever harvested with a bow. The rest is history. In 1987, Judi Collora purchased a whitetail fawn for her husband Sam to use as a reference for his whitetail taxidermy work. The herd grew. Frustrated with poor results using the lures on the market, Sam began collecting fresh urine. The fresh lure (uncompromised by preservatives) worked great! In 1990, Sam engineered and built a stainless steel flooring system in his deer barn. In 1991, Sam and Judi began selling their pure, undiluted whitetail urine to hunters across the United States. It was a tremendous success. Those who used the Collora lure reported seeing more deer and an increase in successful hunts. As satisfied customers grew, so did dealer demand. As demand grew, Sam realized many dealers could not keep the product. Working with the University of Iowa Pharmaceutical Dept., they were able to develop a Freeze-Dried process that allowed their urine to be stored, with all of its potency, on dealer shelves. Mrs. Doe Pee's Freeze-Dried Lures were then introduced in 1995. The result was a resounding success. ?Oct. 11, 1996, five weeks before the height of the rut, Sam Collora went to the woods with Doe in Estrus lure. He then harvested the highest gross scoring typical whitetail ever taken with a bow.