(CEO) The CEO of JHG International Inc. has an experience at KOTRA (Korea Trade-Investment Promotion Agency) for 25 years. He is driven to set up market penetration strategies, make market/buyer research and coordinate the match-making event between seller and buyers, and manage human resources. (The core value is a ROI Concept) He increased up the sales volume of one exhibition called ‘Seoul Food’ from U$1.7 million in the year of 2005 to U$3.5 million in the year of 2007 and the profit from U$0.1 million to U$1.0 million during 2 years of his period. Even though KOTRA is a public entity, he handled this exhibition based on ROI concept like private companies. The key factors of this success were development of marketing tools, getting new ideas, doing the works systematically and creating positive motivation to the colleagues. (Products) ▪ Automotive parts (for OEM and Aftermarket) ▪ Plumbing products like pipes ▪ Energy-saving products like LED lighting and Renewable energy ▪ Beauty products like cosmetics ▪ Others (Services) ▪ Market research ▪ Setting up marketing strategy ▪ Buyer research ▪ Marketing and sales ▪ New plant investment F/S (Feasibility Study)