ESW Partners

Fully integrated marketing communications agency specializing in branding. Creative services, media planning and buying, digital, packaging, video et ESW is a full-service marketing communication agency, based in Chicago specializing in branding. ...

Fully integrated marketing communications agency specializing in branding. Creative services, media planning and buying, digital, packaging, video et ESW is a full-service marketing communication agency, based in Chicago specializing in branding. Branding is storytelling. We call it StorySelling, which is the subject of my upcoming book, StorySelling: Telling And Selling Your Brand's Story, to be released by Greenleaf Publishing this summer (2011). We approach branding the way an author would approach writing a story: by identifying critical story elements in order to arrive at the brand's theme or the belief the brand champions. And we do this to find insights that other branding approaches overlook. We've done work in a number of categories, but have specialized experience with casino/gaming, online brokerage, multi-unit retailers and local store marketing.