Public Relations, Marketing and now Social Media Marketing to assist manufacturers in the gift, decorative accessories, stationery and related fields.

Established in 1988, NEW DIRECTIONS was created to assist manufacturers of gift, decorative accessories, stationery, and related goods in promoting and publicizing their product to the retail trade. The company specializes in expanding promotional efforts to retailer awareness, developing and administering motivational activities, and analyzing unproductive sales techniques. In 2012, the company ventured into the Social Media Marketing (SMM) arena on behalf of its clients, expanding promot...

Established in 1988, NEW DIRECTIONS was created to assist manufacturers of gift, decorative accessories, stationery, and related goods in promoting and publicizing their product to the retail trade. The company specializes in expanding promotional efforts to retailer awareness, developing and administering motivational activities, and analyzing unproductive sales techniques. In 2012, the company ventured into the Social Media Marketing (SMM) arena on behalf of its clients, expanding promotional efforts to consumer and retailer awareness. SMM efforts tend to be focused on the following key goals: • Increasing exposure/awareness/visibility • Driving traffic (e.g., to websites) • Generating leads/driving customer acquisition • Providing marketplace insight • Increasing sales conversions