DBL Values was founded on two principles: Create value through innovation while enhancing the lives of disadvantaged and disabled individuals.

GaiaClean "Brand Principles" 1. Perform equal or better than current "green" or toxic options, 2. Provide a cost competitive alternative, 3. Innovate - a visual employee instructions (icons), 4. Adhere to the EPA Designed for the Environment, DfE, use "Cleangredients" to identify superior ingredients, and The industry leading Life-Cycle janitorial Chemical manufacturer.