Marti Barletta is the author of the groundbreaking book, Marketing to Women, now available in 17 languages, and co-author with Tom Peters of Trends. Her newest book, PrimeTime Women, shows how marketers can tap the unprecedented buying power of women in their prime to drive sales and share. A Wharton MBA, Barletta founded The TrendSight Group to help companies get smart about women. Her consulting clients have included Allstate, Deloitte, Ford, Frito-Lay, GE Appliances, Logitech, Volvo and Wachovia. As the recognized international authority on women, Barletta has been quoted on CBS, ABC and NPR, as well as in The Wall Street Journal, The New York Times, Fast Company and TIME, among others worldwide.