artist, designer, writer

The most important, vibrant thing a designer has to offer a client is the experience of the process of design itself. The way we proceed step by step from an intention to a finalized design, and from there to an actual vessel. Remember that we desire a boat because we expect it will involve us in experiences that will enrich our lives. It's not the object for itself, but the world it carries us into and helps us explore that matters. Each person contemplating a new boat comes at this prospect...

The most important, vibrant thing a designer has to offer a client is the experience of the process of design itself. The way we proceed step by step from an intention to a finalized design, and from there to an actual vessel. Remember that we desire a boat because we expect it will involve us in experiences that will enrich our lives. It's not the object for itself, but the world it carries us into and helps us explore that matters. Each person contemplating a new boat comes at this prospect with a tangle of expectations, and it can be difficult for them to sort them out. Finding clarity brings the greatest chance of a successful outcome. People often think they have to begin with a lot of answers, when in reality, they should approach this....