Qualitative market research with 18 years experience: focus group, one-on-one, dyads and tri-ads.

Lutter Marketing is specializes in one thing: qualitative market research. Whether it is a traditional focus group, dyad, tri-ad, min-group, or one-on-one in-depth interview, we'll provide you with answers to your questions. What makes Lutter Marketing unique? Listening to your needs and questions. Collaboration. Excellent question design. Flexibility to make changes. Insight. Learning what customers perceive. Forward thinking. Action-oriented recommendations. With eighteen years of mark...

Lutter Marketing is specializes in one thing: qualitative market research. Whether it is a traditional focus group, dyad, tri-ad, min-group, or one-on-one in-depth interview, we'll provide you with answers to your questions. What makes Lutter Marketing unique? Listening to your needs and questions. Collaboration. Excellent question design. Flexibility to make changes. Insight. Learning what customers perceive. Forward thinking. Action-oriented recommendations. With eighteen years of market research experience, Lutter Marketing knows how to ask the questions to get you the answers you need. Wendy Lutter, Lutter Marketing principal, started the firm in 1998 after being behind the one-way mirror on the client side at Children's Hospitals and Qwest, managing all aspects of market researc