Swag is the fashion evolution of a 45 year old business, The Old World, which was opened by Carol and Tino Alfieri, in 1966.

Swag is the fashion evolution of a 45 year old business, The Old World, which was opened by Carol and Tino Alfieri, in 1966. Always synonymous with luxury and quality, The Old World is a destination store unlike any other in Dallas Texas. Lisa Alfieri purchased the store in 1999, and over the next several years, the boutique became known for its extraordinary collection of designer jewelry and accessories, and hence, Swag was born.