The name "Never Expected" was chosen because this company brings a fresh, new product line to the industry that is radically outside the box; N.E.W.

Never Expected Wheels was started by three brothers: Sherod, Bryan and Rayshaun Williams. Growing up in Cleveland OH, the Williams brothers were surrounded by Ford, GM and Chrysler. This connection to the automobile industry has made a significant impact on their lives and it has been a life long dream of theirs to make a major contribution to the industry in some type of capacity. While completing an Electrical Engineering degree at Ohio University, Sherod had the honorable pleasure of meeti...

Never Expected Wheels was started by three brothers: Sherod, Bryan and Rayshaun Williams. Growing up in Cleveland OH, the Williams brothers were surrounded by Ford, GM and Chrysler. This connection to the automobile industry has made a significant impact on their lives and it has been a life long dream of theirs to make a major contribution to the industry in some type of capacity. While completing an Electrical Engineering degree at Ohio University, Sherod had the honorable pleasure of meeting Craig Love, who is the engineer that designed the hot rod classic Plymouth Prowler. Meeting him and discussing the concepts and visions behind his designs greatly inspired Sherod to come up with creative and innovative ways to customize automobiles. Instantly he thought, what better way to cust