The Hendry Partnership, LLC was founded with Dave Butler, and has been conducting advanced analytic's and spending simulations for over 20 years.

We provide custom analytics to top and middle managers to provide profitable growth recommendations around: - Advertising Spending and Allocation; - Pricing; Promotion Spending; Marketing Mix; Targeting; Positioning; New Product Marketing Mix analysis and spending recommendations to optimize a new products potential; Market Structure for products and consumers; Consumer Decision Trees (CDT); Consumer and Customer Usage Analysis and Segmentation. We have a proven track record of success includin...

We provide custom analytics to top and middle managers to provide profitable growth recommendations around: - Advertising Spending and Allocation; - Pricing; Promotion Spending; Marketing Mix; Targeting; Positioning; New Product Marketing Mix analysis and spending recommendations to optimize a new products potential; Market Structure for products and consumers; Consumer Decision Trees (CDT); Consumer and Customer Usage Analysis and Segmentation. We have a proven track record of success including: - Supporting the successful roll-out of Jell-O Gelatin Snacks (doubling year 1 demand with spending and pricing recommendations); reversing base Jell-O sales declines, leading to profitable growth and winning 3 consecutive Kraft Desserts Division "Business Building Awards".