Alter Ego Management and Booking was formed to serve both the artists represented and the fans of those artists.

Founded in Detroit, Alter Ego boasts a lineup consisting of not only established talent, but up and coming artists as well. Alter Ego has also played a significant role in managing not only artists, but specific projects, from video production to licensing to contract negotiation. So while the clients benefit from the work being done, their Alter Ego operates in the background, making sure that they’re set up for success.