Persistent Marketing, Inc. and Mike Capuzzi help entrepreneurs and small business owners improve their marketing and profits.

MICHAEL CAPUZZI has helped entrepreneurs, business owners and marketers all around the world improve their marketing with his unique take on direct-response marketing and copywriting. Mike is internationally recognized as a master of copywriting cosmetics, which is the study and application of time-tested copywriting design strategies for boosting response and readability. Mike is a speaker, author, consultant, information-marketer and coach for business owners and sharp, aggressive entre...

MICHAEL CAPUZZI has helped entrepreneurs, business owners and marketers all around the world improve their marketing with his unique take on direct-response marketing and copywriting. Mike is internationally recognized as a master of copywriting cosmetics, which is the study and application of time-tested copywriting design strategies for boosting response and readability. Mike is a speaker, author, consultant, information-marketer and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.