Founded in 1960, Product Acceptance & Research (PAR) is a custom marketing research firm headquartered in Evansville, Indiana.

Marketing Research Company Our marketing research project directors treat you, the customer, as #1. We work closely with you from beginning to end of each project and knowledge is retained for follow-up studies. We have a 40 station call center and a large focus group room with auditorium style seating to serve our clients. Retail Sales Measures Division Our retail sales measures division is a group of highly trained and dedicated professionals who become specialists in our client produc...

Marketing Research Company Our marketing research project directors treat you, the customer, as #1. We work closely with you from beginning to end of each project and knowledge is retained for follow-up studies. We have a 40 station call center and a large focus group room with auditorium style seating to serve our clients. Retail Sales Measures Division Our retail sales measures division is a group of highly trained and dedicated professionals who become specialists in our client product categories. Tracking studies are our specialty. Mailing and Lead Fulfillment Division Our mailing and lead fulfillment division has continued to grow as a natural extension of our tracking studies and marketing research services. Product fulfillment is our specialty here. We are centrally l