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Who's Next Barber Shop proprietor Alex Pinhasov, creating an experience and making his customers feel comfortable is what he does best. Pinhasov has worked in various barber shops for several years, but last year he decided to "just go for it". Located on Shea just east of 92nd street, his barber shop is complete with that classic barber pole, black-and-white checkered flooring, dark wood barber stations and luxe black chairs. "Once I set my mind on something, there is no way of changing my m...

Who's Next Barber Shop proprietor Alex Pinhasov, creating an experience and making his customers feel comfortable is what he does best. Pinhasov has worked in various barber shops for several years, but last year he decided to "just go for it". Located on Shea just east of 92nd street, his barber shop is complete with that classic barber pole, black-and-white checkered flooring, dark wood barber stations and luxe black chairs. "Once I set my mind on something, there is no way of changing my mind," says Pinhasov of his decision to open his own company in the midst of a struggling economy. "This business is recession-proof. Everyone needs a haircut." If there's one thing he has learned in these few short months as a business owner, it's that "it's definitely not easy. When you build s