Wot is a platform for engaged communities.

Wot uses social media technologies to build its content from the most basic form: the question. The Wot network begins with a group of blogs which are dedicated towards open-ended questions such as "What are you thinking." Visitors are invited to post responses to these questions. These submissions are then shared with other Wot assets such as its Facebook community page and Twitter account. Ultimately, the best user-generated content will be compiled into a regular publication.