Striving to market and sell handcrafted lures from smaller, independent tackle manufacturers.

Started in 2011 to enhance my enjoyment of the fishing world. I also want to bring the folks that hand pour soft plastic baits together under one "roof" in order to increase their sales, get people catching more fish and me to re-sell more baits - thus everyone gets a big Happy. I'll do this all with a sense of fun and enjoyment and when that stops I'll shut it down.