Why you need to advertise with "The Big Gospel Xpress 1570AM": * African American buying power currently exceeds $543 billion. * Gospel attracts the largest share of Black female listeners. * Gospel radio is increasingly viewed as a viable format to target financially secure, black consumers in the prime buying market. * Gospel listeners earn a household income over $60,000 per year. * Gospel radio listeners are 73 percent more likely than average adult to be a heavy radio user, listening an average of 28.3 hours per week. * Gospel fans are most likely of any radio listening group to own their own homes. * Gospel listeners are loyal. They listen at work, predominantly at home and on weekends. * Gospel listeners are family-oriented, on average 48-52% of them have chil