Persona Perfect is a company which offers advice to 'Dress to impress for success'

It may not be fair, but on average others will make 16 assumptions about you in the first few seconds of a meeting, based on what they see, sense & hear. Your image is an external advert of what people perceive is the real you. Lasting first impressions are established within 4 minutes. If you get it wrong, it can take meeting up to 20 more people to correct. When you dress for a job interview or business, everything you wear must also say business. So your watch, jewellery, briefcase, wallet, ...

It may not be fair, but on average others will make 16 assumptions about you in the first few seconds of a meeting, based on what they see, sense & hear. Your image is an external advert of what people perceive is the real you. Lasting first impressions are established within 4 minutes. If you get it wrong, it can take meeting up to 20 more people to correct. When you dress for a job interview or business, everything you wear must also say business. So your watch, jewellery, briefcase, wallet, MP3, CD players, cell phones & personal electronic organizers should look & sound professional. eg: you do not want your cell phone blaring out 'Sweet Child of Mine' in the middle of a meeting if you forget to turn it off before hand. Appearance & sound must be kept to fit a business dress code. Dres