Time and again, Avon's five values and guiding principles have served as sources of strength for the company and still do today.

Trust means we want to live and work in an environment where communications are open-where people feel free to take risks, to share their points of view and to speak the truth as they see it. Trust people to do the right thing-and help them to understand your underlying reasoning and philosophy-and they won't disappoint. Respect helps us to value differences, to appreciate each person for her or his unique qualities. Through respect, we help bring out the full potential of each person. Belief ...

Trust means we want to live and work in an environment where communications are open-where people feel free to take risks, to share their points of view and to speak the truth as they see it. Trust people to do the right thing-and help them to understand your underlying reasoning and philosophy-and they won't disappoint. Respect helps us to value differences, to appreciate each person for her or his unique qualities. Through respect, we help bring out the full potential of each person. Belief is the cornerstone of empowering associates to assume responsibilities and be the very best they can be. Believe in someone-and show it-and that person will move mountains to prove you're right. As the world's largest direct seller, Avon markets leading beauty, fashion and home products to women in more than 100 countries through approximately 6.4 million active independent Avon Sales Representatives. Avon is a leading global beauty company consistently first to market with breakthrough technologies. It has a long history of cutting-edge innovations, a number of which have literally revolutionized the industry. But Avon is also a company which has corporate citizenship embedded in its DNA. From the very beginning, Avon was about giving back to the communities it serves. It's always had a social purpose that's front and center alongside the business.