Store design, visual merchandising, branding and space planning.

Since 1993, Ed Pettersen's retail designs have earned him three U.S. "Store of the Year" Awards and another nod for Best Specialty Store in Asia. With a penchant for developing truly immersive and interactive retail experiences, he is well known for a psychological perspective on consumer behavior and an ability to impact customer loyalty through design. His holistic approach, creative edge and practical nature have resulted in an enviable track record that encompasses blue chip concepts...

Since 1993, Ed Pettersen's retail designs have earned him three U.S. "Store of the Year" Awards and another nod for Best Specialty Store in Asia. With a penchant for developing truly immersive and interactive retail experiences, he is well known for a psychological perspective on consumer behavior and an ability to impact customer loyalty through design. His holistic approach, creative edge and practical nature have resulted in an enviable track record that encompasses blue chip concepts from hardlines to high fashion with a particular emphasis in consumer electronics, apparel & footwear. His retail design philosophy encompasses the entire in-store environment and experience -everything the consumer sees, hears, smells and touches other than the product for sale. Specialties: Transl