The Mull Group is a California based marketing consulting firm helping companies, large and small, achieve market success. At The Mull Group, we understand that your business depends on building and launching great products and services, finding new ...
The Mull Group is a California based marketing consulting firm helping companies, large and small, achieve market success. At The Mull Group, we understand that your business depends on building and launching great products and services, finding new buyers, pulling them into your funnel, and converting them into loyal customers.
That’s where The Mull Group comes in...
We help you grow and scale your business by helping you build differentiating products and services, building close relationships with new and existing customer segments, attaining market intelligence, delivering go-to-market strategies and proven product marketing programs, to help your organization achieve market success.
Our Primary Practice Areas Include:
Go-to-Market Strategy
- Market opportunity assessment
- Competitive analysis
- Product portfolio analysis
- Your value proposition
- Messaging and positioning
- Channel strategies
Product Marketing Services
- Market segmentation
- Buyer persona development
- Market requirements
- Product requirements
- Beta programs
- Product launch strategy and execution
- Product roadmaps
- Sales tools and training
- Sales win/loss analysis
Marketing Programs & Support
- Demand generation and promotion
- SEO, SEM and social media
- Integrated marketing campaigns
- Customer loyalty and retention programs
- CRM and marketing automation
- Digital, print and broadcast advertising
- Creative, multimedia and web content
- Event and trade show management
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