Black Hills Media does the Digital so you have time to do the Practical!

Establish a realistic overall marketing budget. Your marketing budget will vary depending on the size of your business and industry – but experts agree it should be between 4% and 12% of gross sales for your business. For brand-building and brand rejuvenation projects most small businesses will spend between $15,000 to over $75,000 for agency-like results and strategies. (Average from our historic records and reported sales from other small agencies) Some companies will spend a LOT more…some a l...

Establish a realistic overall marketing budget. Your marketing budget will vary depending on the size of your business and industry – but experts agree it should be between 4% and 12% of gross sales for your business. For brand-building and brand rejuvenation projects most small businesses will spend between $15,000 to over $75,000 for agency-like results and strategies. (Average from our historic records and reported sales from other small agencies) Some companies will spend a LOT more…some a little bit less…but to do a high quality job from this is an accurate range for a custom web design pending complexity, required technologies and other related services that may be needed such as email templates, copywriting, 3rd party applications, animations, plug ins, blogs, etc. Other key components you may need (listed below) also will add to your total. Note: This does NOT include any ongoing marketing. Large companies spend millions in branding, so this example is focused on small and medium sized businesses (SMBs), not the big boys. When I say “key components," I’m referring to the essential branding elements of a custom web design and marketing campaign that most companies need to establish themselves: • Strategy & Planning Naming / Logo • Custom Website • Collateral • Messaging / Copywriting • Online Brochures • Presentations / Videos (Complex videos alone can drive the range beyond what’s cited above) • Blog Design • Landing Pages • E-mail Templates & Designs • Social Media Optimization • Exhibit Design • Ads & Direct Mail This cost logically adjusts to how many (and which) of the above brand assets are in the budget during the initial branding or rebranding efforts. You will need to add a monthly budget for ongoing advertising and marketing, also consistent with the size of your business and your expected revenue.