Since 2005, when we first began selling diamonds directly to people just like you, our reputation and our business have grown.

Our low pricing - 40% - 50% less than regular diamonds of comparable size, color, clarity and cut - means you can get a bigger diamond for the money. Which means wider eyes when your love opens the box, and a more emphatic "Yes!" when you pop the question. Even our wealthy customers who can afford to spend more buy Freddy diamonds. They obviously know a value when they see it.